LEXRA
Lex Fuller

LEX FULLER

Founder, Lexra · Santa Monica, CA
2025 Curator of the Year · Regent Santa Monica Beach
Guide  ·  Elevate  ·  Operate

Building Lexra — the calm command layer for luxury hospitality recovery, reputation, and guest experience operations.

Guide

A hospitality operator,
not a tech tourist.

I lead guest experience at Regent Santa Monica Beach — front office, VIP and Established guest journeys, and high-stakes service recovery. As part of the pre-opening leadership team, I helped take the property from a construction site to one of the most celebrated openings of 2025 — named among the year's Best New Hotels by MICHELIN, Condé Nast Traveler, Travel + Leisure, and AFAR.

On property I led the integration of AI and automation, building the internal tools our teams use to sharpen upsell, guest communication, and accuracy. Lexra is the product I wished I'd had on the floor: a calm, structured way to turn guest complaints, reviews, and service failures into manager-approved action — without losing the human touch that luxury depends on.

Curator of the Year
Regent · 2025
Pre-Opening Team
Regent Santa Monica
CoStar CREA · CAHTA
Analytics certified
4th Worldwide
STR global study
The path here Collins College, Cal Poly Pomona · La Jolla Beach & Tennis Club · Omni La Costa · Regent Santa Monica Beach
Elevate

What is Lexra

"A north star of operational intelligence, guiding hospitality forward with calm control and elevated service."

Lexra is an AI command center for luxury hospitality teams. It organizes guest issues, surfaces complaint patterns before they become reputation risk, and turns scattered notes into structured, manager-approved recovery — so your team stays faster, calmer, and more consistent. Lexra supports managers; it never takes the guest out of their hands.

Command
The operational command center for risk, workload, and performance.
Resolve
Guest recovery drafted, reviewed, and approved by a manager.
Reviews
Reputation and review insight, patterns surfaced early.
Brief
A calm daily operational briefing for the team.

Manager-approved AI · privacy-first workflows · demonstrated on fake data only. Lexra never issues compensation or contacts guests on its own — sensitive recovery always requires human review.

See Lexra at lexra.ai
Operate

Let's build something enduring.

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