Lex Fuller

LEX FULLER

Founder, Lexra

Luxury Hospitality Operator · Technology Founder

Santa Monica, California

Building hospitality technology from inside the operation it’s meant to improve.

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Recognition & Credentials

4th Worldwide

2023 STR Global Student Market Study Competition

Curator of the Year

Regent Santa Monica Beach · 2026

Regent Santa Monica Beach

Pre-Opening Team · Guest Experience

B.S. Hospitality Management

The Collins College of Hospitality Management, Cal Poly Pomona · 2024

Hospitality Analytics

Certification in Advanced Hospitality and Tourism Analytics
Certification in Hotel Industry Analytics
CoStar Real Estate Analytics

Inside Luxury Hospitality

“Seamless service feels effortless because the operation behind it is anything but.”

My background is in luxury hotel operations: front office, guest experience, service recovery, and the cross-department coordination behind high-touch service. On the pre-opening team at Regent Santa Monica Beach, I saw what it takes to turn a new property into a consistent guest experience.

That operating experience shaped Lexra. The opportunity is to give hotel teams clearer information and better coordination without taking judgment away from the people responsible for the guest.

Building Lexra

Operational intelligence for hospitality teams.

Lexra is being built to help hotel teams turn scattered operational information into clearer decisions, more consistent service recovery, and knowledge they can use in the moment. Sensitive guest-impacting actions remain under human review.

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Recovery Intelligence

Structure service failures, complaints, patterns, and recovery decisions for manager review.

Operational Knowledge

Make standards, property information, and institutional knowledge easier to find and use.

Guest Operations

Improve how frontline teams coordinate guest requests, execution, and handoffs.

On LinkedIn

Notes on hospitality operations, technology, and building Lexra.

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